Under the influence of multiple
favorable factors such as the continuous improvement of economic and social
development, the continuous improvement of people's living standards, and the
improvement of the convenience of international logistics and transportation,
cross-border e-commerce came into being and has become a hot way to sell goods.
The future development of cross-border e-commerce is good, and the fields that
can be involved are relatively broad, and it is more suitable for the
development of individuals or small and medium-sized enterprises. Nowadays, the
atmosphere of the cross-border e-commerce industry is relatively perfect, so in
recent years, cross-border e-commerce around the world has grown rapidly. Many
people actively join the cross-border e-commerce sector to grasp the favorable
factor of globalization. But there are advantages and disadvantages to this,
the disadvantage is that if you do not do a good job in the cross-border
e-commerce sector, then it is very likely that there will be no return.
Therefore, before considering cross-border e-commerce, it is necessary to be
fully prepared for emergencies, as well as to fully understand the form of the
market, as well as the consumer's purchase tendencies.
Elements Needed for Cross-border E-commerce
Build Your Team
First of all, relying on
individuals can also do a good job in cross-border e-commerce, but to become
bigger and stronger, for future development, it is still necessary to form a
team and let the professional direction be done by professional talents. At the
same time, team members must understand what products cross-border e-commerce
should do, as well as the sales process of products and the process of the
entire industry chain. For example, appsflyer,
as a mobile attribution and marketing analytics platform, aims to help app
marketers make decisions, and its strong background team and division of labor
are essential.
Prepare Funds
No matter what industry to do,
there must be sufficient reserve funds, especially for cross-border e-commerce,
this industry needs to prepare registered capital, product procurement funds,
operation, marketing, and after-sales maintenance funds. Of course,
cross-border e-commerce requires less start-up costs than other industries, and
it is also suitable for people with less start-up capital.
Be Persistent
Focus on a sub-category, focus on
so many products, and focus on one platform, because there are many
cross-border e-commerce platforms, after doing a good job of a platform, then
think about doing other brands, and opening up more markets, appsflyer is a
good example, each other's products are mainly attribution and marketing analysis,
and then slowly expand to cheat protection, deep linking, audience, data flow,
iOS 14 solutions these directions.
Understand Where the Market is Headed
As a cross-border e-commerce
platform that knows how to grasp the flow of information, it is necessary to
understand the market development direction of the products and related
industries. AppsFlyer has grasped this and gradually expanded its product range
from commerce and efficiency to e-commerce and retail, entertainment and music,
financial services, gaming, travel, and more.
Choice of Marketing Model
The choice of marketing model is an
important action for cross-border e-commerce to gain traffic and attention.
There are usually B2B2C models, independent station models, cross-border e-commerce
market distribution center models, and foreign warehouse models. Choose a
marketing model that fits your products and audience.
Conclusion
In general, to do a good job in
cross-border e-commerce, we must pay attention to team building, capital preparation,
firm attitude, understanding market development, and the choice of operation
mode these five elements, the cross-border e-commerce products and the
spiritual attitude of the enterprise unity will make its development on the
right track, the corporate image foundation is solid at the same time have the
market competitiveness of the enterprise.